Mom and pop retailers and supermarkets are fighting – and losing many times – on matters in this world of megastores, one-stop shop and e-commerce. Service, however, stands out among the small shops in the birthplace of brick and mortar as an option much better than the competition from mega-store.
It is the local printer.
It is true that if you are a work of high-volume printing is complete, you have many options – some of them at a very low speed. You can print multiple copies on your own printer at home or office. You can stop at the nearest Office Max, Office Depot and Staples store and whether the project will go with them, or do it yourself in their copy machine and on your way in 30 minutes or less. These mega-merchants offer printing services and other – business cards, for example. You can also buy your own business card software and paper and do it yourself, or order online from their cards.
Why your local printer still important?
Perhaps in this age of instant gratification and fast Internet self-service, which is old hat to suggest the personal touch as a value. But I think the fact that today is instant gratification and fast Internet self-service, personal touch more important than a few years ago.
People who print jobs are often people who know how to perform the task. Oh, and nice to get 200 or 500 black and white copies completed in the cheapest way possible, but if you are a new business and you need a brochure? We must not only print, but you do not know what weight is the best job, what color is the most striking and plays the most prominent, or that the source is the obvious choice. The local printer. What if you are not the best spelling or WordSmith and would like some help, but do not know who to call? Your local printer is definitely a name or two local writers publishers / services that print on a regular basis.
What happens if you want something in which the card – a border that is not in the clip book? Or a custom color? You can not design your logo and ideas running dry. Think you can get Office Max? I do not think so. But you can do all this and more from your local printer. Typical services include local printing in full color and digital printing, newsletters, catalogs, brochures, Web all thermal printing, the production of magazines, envelopes and labels, copy layout and design help, photography, video , logo design, greeting cards, CD-and micro-services.
The local printer can also become one of his best friends and a great resource. As a writer with a long relationship with the same time, I left my card at your store. Their referral I found three new customers – people who need a job but need the first edition. I have several projects I need to do marketing on postcards by regular mail, based on my company brochure, the front of my book and double-sided cards. If I am low on the printer, I call, tell them what you need and how much. They pull my model, complete the work, call and let me know that he is ready. I went through (they are a mile from my house.)