Coffee giant Starbucks is taking significant steps into Web3 with its Starbucks Odyssey rewards program on Ethereum sidechain network Polygon, which is currently open in beta to limited users. And after dropping a few free reward NFTs to early adopters, it’s set to launch its very first paid collectible this afternoon.
Starbucks Odyssey will launch the limited edition Siren Collection today at 3 p.m. ET for beta users of the platform, offering up 2,000 NFTs that will be sold for $100 apiece. Each unique piece of artwork is inspired by the brand’s iconic logo—a “super mermaid,” as the company once described it.
Starbucks Odyssey, the coffee chain’s new Web3 rewards platform built on Ethereum sidechain network Polygon, is officially rolling out to the world. And the company says that demand for the platform so far has been “unprecedented.” Starbucks launched the platform on Thursday for an initial group of beta testers chosen from its waitlist. Additional testers will be added to the platform in January 2023 ahead of increasing functionality and access to come early next year. The company did not disclo…
Starbucks launched the Odyssey closed beta in December, with a representative telling Decrypt soon after that the company had seen “unprecedented interest” from users wishing to join what’s been billed as a next-generation evolution of the existing Starbucks Rewards program.
Starbucks Odyssey, the coffee chain’s NFT-driven rewards program built on Ethereum scaling network Polygon, is still in closed beta—but early adopters are already flipping the NFT stamps for nearly $2,000 apiece. Since the beta launch of Starbucks Odyssey in December, its stamp NFTs have seen 360 total sales on Nifty Gateway’s official secondary marketplace, with over $143,000 in total volume traded. That relatively low number is to be expected, considering only a limited number of users have be…
Starbucks has said that its NFT-based rewards program will ultimately offer users a wide array of potential benefits, including the ability to access exclusive digital content and live events in stores, as well as potential trips—such as a visit to Starbucks’ coffee farm in Costa Rica.
The NFT market took a beating in the latter half of 2022, along with the rest of the crypto space, but appears now to be picking up steam: overall sales surged above $2 billion in February, the highest total since before the market crash last May.
