Promoting your business online is a brilliant way to get more exposure, a larger following, and more business. If you don’t promote your business online, you’re definitely missing out. There’s a lot to remember and think about, so to help you out, here are some of the most simple ways to promote your business online:
Set Up Social Media Profiles
Social media profiles should be set up even if your business is local. You can engage with people in your local community and post exciting offers. If you’re a bigger business targeting a larger area, that’s even better. Just remember that it takes time to build up a genuine following. Buying followers is pointless – what’s the point in having fake followers if they don’t interact with you? Take the time to post interesting information and build up a loyal following of people who are genuinely interested in you. Here are some more tips too:
- Post during peak times.
- Only have as many profiles as you can manage.
- Consider hiring a social media manager.
- Develop a brand voice and personality.
- Be consistent.
Running competitions is a really good way to get exposure and a bigger following. People love free stuff so you’re bound to get more interest. Make sure you really promote your competitions and see if they work well for you.
Build a Website
If you don’t have a website, you’re making a very silly error. A website is available for your customers to look at any time of day. Even if you just give information on there rather than sell products, it’s better than nothing. There are lots of businesses out there that would be happy to give you more information. They use platforms like Magento to make the most of their websites. You need to stay ahead of the rest of the competition or at least be on par with them, and you can’t do that without a site.
Keep Everything Updated
If you don’t keep your social media sites/website updated, you’re going to look dead to visitors. Keep things fresh and up to date as often as you can.
SEO & PPC
SEO and PPC are tried and tested methods to strengthen your online presence. SEO is an organic way to get search engine success, while PPC can help you make sales instantly. All you need to do is make sure you do effective keyword research, and get a professional company to help you out. You can outsource these services, or have somebody do them for you in house.
Facebook ads are targeted to your specific market, so they can have a massive impact. They’ll target people who actually search for what you’re offering, and who come under your target audience. Mothers aged 25-40 with 3 kids, for example.
Use these tips and you’ll notice a big increase in your success. You should eventually develop a large online following and get great results! Leave your thoughts below. See you next time!