The New Age of Online Video Advertising – EnContext Advertising Introduces Version 2.1 of Its Video Tagging Solution
San Jose, CA (PRWEB) July 20, 2011
EnContext Advertising, the creator of video embedded links that connect any part of a video image to advertisers’ Web pages, has released an improved version of its system.
Now advertisers can access their own reporting via a dedicated login and user interface (UI). This UI gives clients the ability to view in real time clicks made by viewers, and, when enabled, actions taken on their websites. Reports provide tracking of clicks and actions by ad zones, offers selected, users’ IP and physical location anywhere in the world, as well as a click ID and time stamp. Clients also will have the ability to select campaigns that they want to monitor as well as download reports to review offline.
EnContext Advertising has also enhanced its core offering, adding or refining its capabilities to include:
The ability for advertisers to pay for each click (CPC option) or only when an action is taken by a viewer (CPA option).
The ability for advertisers to encode ad zones within any video frame and link them to one or many website offers anywhere in the world.
The option to take advantage of enhanced geo-targeting and target viewers based on their IPs, country, state, city, zip code.
The opportunity for advertisers and/or publishers to very quickly change links from any ad zone to the best possible website offer.
Finally, EnContext Advertising also is available on mobile devices, delivering geo-targeted website offers on most devices anywhere in the world. And soon these offers will be presented to viewers based on an exact match of their geo-location, within a defined radius, state or country depending on how the advertiser sets up business rules.
“With the popularity of Smartphone and tablets, it is obvious that any service such as EnContext Advertising must be available on mobile devices,” said Jean Touboul, CEO of EnContext Advertising. “A mobile application is now our primary focus and we are updating our database daily to improve our coverage for the mobile grid.”
EnContext Advertising also is developing a solution that will allow users to integrate its tagging and linking services to enhance video messaging on social networks.
A sample of EnContext Advertising at work is available for review on the company’s website at http://www.encontextadvertising.com/marketing/projects/list_of_projects.html
About EnContext Advertising:
EnContext Advertising merges both video and Internet technology by linking one or many items seen in a video frame to multiple product pages via an Internet connection and smart database. Any click from the viewer on an object “tagged” by EnContext Advertising’s encoding technology is decoded and translated into a link by our database and optimization tools. Business rules enable advertisers to define very specific targeting criteria. For more information, contact Jean Maurice Touboul at 415-670-9397 or via email at jeantouboul(at)encontextmedia(dot)com.
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